Exclusive Fitness
Project: Bespoke Website Development, members area & SEO Strategy
Exclusive Fitness we looking at moving their website off of a legacy WordPress system in order to create a more friendly user experience for them and their customers. The Aim was to create an easily editable members' area that would allow their clients to see exclusive content.
Introduction
The Exclusive Fitness website has recently gone through a redesign within the last year, so didn't require major changes in layout; however, it did need a few tweaks to make the User Experience that little bit better, that's where The Juniper Studio came in. We set about looking at what big improvements we could make for end-users. One thing clearly stood out for us and that was speed/performance.
The owners also wanted a securely gated - Exclusive Members area, which would provide their paying customers with exclusive content, training guides, videos and offers.
So what did we do
The first thing we did was move their CMS to something a little more refined than WordPress, which is often daunting for website owners to use and update. In this instance, we used Prismic a clean Content Management System which allows users to edit online content from any device. We set up all their existing pages with the same quality content, images and videos they already had.
We then focused on improving the speed and performance of the site. To do this, we moved the code of the website to GatsbyJS, a simple static site generator which gives immediate performance improvements out of the box. We optimised images and videos where possible and pushed to ensure we got page loading as fast as possible.
We then created a gated content area using Auth0. This enabled us to provide a secure location for users to enjoy all the amazing benefits of being an Exclusive Fitness member.
Link: exclusive-fitness.net
We were delighted with the work, and noticed an increase in enquiries via the website almost immediately
