Adonis Blue Environmental
Project: Comprehensive website development, brand refresh, and implementation of a critical Biodiversity Net Gain (BNG) offset site filtering system.
The Challenge
Adonis Blue Environmental needed a robust, modern website that could serve as a foundational platform for their brand and future service offerings. The key challenges included migrating from an old brand identity, establishing a strong online presence, and, most importantly, integrating a complex Biodiversity Net Gain (BNG) offset site filtering system to help their clients find specific environmental opportunities based on criteria like Habitat, Local Planning Authority (LPA), and Natural Character Area (NCA).
The Solution
The Juniper Studio handled all phases of the project, from initial setup and branding to implementing advanced features and providing ongoing maintenance.
Phase 1: Launch & Brand Setup
We facilitated the website's initial launch, coordinating closely with IT partners on domain setup. We conducted a thorough sweep to remove all references to the old brand, incorporated the new high-resolution logo, and managed content to align with the new brand identity. We also explored and sourced visual content, including the use of high-quality images and a specific video of the Adonis Blue butterfly, to enhance the user experience.
Phase 2: BNG Platform Integration
This was the most critical technical development. Working with the client's internal BNG portal creator, we designed and implemented a filtering system on the website. This system allows users to search and filter BNG offset sites using Prismic CMS tags for Habitat, LPA, and NCA, transforming a simple content page into a functional environmental resource. The client approved this new functionality for immediate deployment.
Phase 3: Form Functionality & Customisation
The client required advanced functionality for their lead forms. We investigated and proposed a solution to implement document upload capability on BNG-related pages and the main contact form. This feature was specifically scoped to allow developers to submit only Excel files containing BNG metric spreadsheets, ensuring a streamlined and relevant submission process for BNG enquiries.
Phase 4: Ongoing Maintenance & Support
We provided continuous support to maintain the site's integrity and quality. This included:
Technical Resolutions: Promptly investigating and fixing issues, such as a temporary non-functioning contact form and resolving mobile-specific overlap glitches on the Marine and Coastal section of the site.
SEO & Audits: Conducting audits to improve the site's accessibility and search performance, such as identifying and logging missing alt text.
Content Management: Addressing and resolving navigation and page update issues to ensure the website content remains accurate and accessible.
Results & Client Impact
The Adonis Blue Environmental website successfully launched and evolved into a powerful tool for the business. The new brand identity is clean and professional, and the platform can now handle complex client interactions.
The implementation of the BNG filtering system allows the client to effectively showcase and manage their environmental offset sites, providing a significant competitive advantage and improving lead qualification. The ongoing technical support ensures the site remains performant and bug-free across all devices.
Key Services Delivered
- Website Development & Launch
- Brand Refresh & Asset Integration
- Custom BNG Offset Site Filtering System
- Investigation and Scoping for Document Upload Functionality
- Content Management & Navigation Updates
- Technical Support, Maintenance & Bug Fixing
- SEO & Accessibility Audits (e.g., Alt Text)